Public Relations and Marketing for Writers
With Rose Walker
Once your book is published the work begins. How do you get your book out there for people to know you have written a book? There is only one way, PR and marketing. Your book becomes a product and the only way people know any product exist is through a public relations and marketing campaign. Every writer cannot afford to hire a publicist to design and conduct a campaign for them, so you the writer need to know how to design your own campaign for your book. In these days and times so many writers are self publishing their own books and the key to being a success is to do your own public relations and marketing for that book. Rose Walker will teach you the basic elements and techniques of public relations and marketing by becoming your own publicist and designing a marketing campaign specifically for your book. Each session will have text to read, examples and assignments. Rose will work with you one on one through email.
Public Relations and Marketing for Writers Part One
Three Week Course
Session 1 – In this session, we’ll learn what is public relations and marketing and why writers need it.
Session 2 – In this session, we’ll learn how to develop your own PR and marketing campaign.
Session 3 – In this session, we’ll learn what tools are needed to market your book.
Public Relations and Marketing for Writers Part Two
Three Week Course
Session 1 – In this session, we’ll learn how to do a media kit.
Session 2 – In this session, we’ll learn how to become your own publicist.
Session 3 – In this session, we’ll learn how to use marketing strategies to promote your book.
Class start: Every Third Wednesday.
Private Mentoring Option: $25