Long Story Short
School of Writing
'The tribute to learning is teaching.'
Public Relations and Marketing for Writers
With Rose Walker

Once your book is published the work begins. How do you get your book out there for people to know you have written a book? There is only one way, PR and marketing. Your book becomes a product and the only way people know any product exist is through a public relations and marketing campaign. Every writer cannot afford to hire a publicist to design and conduct a campaign for them, so you the writer need to know how to design your own campaign for your book. In these days and times so many writers are self publishing their own books and the key to being a success is to do your own public relations and marketing for that book. Rose Walker will teach you the basic elements and techniques of public relations and marketing by becoming your own publicist and designing a marketing campaign specifically for your book. Each session will have text to read, examples and assignments. Rose will work with you one on one through email.
 

Public Relations and Marketing for Writers Part One
Three Week Course
Session 1 – In this session, we’ll learn what is public relations and marketing and why writers need it.
Session 2 – In this session, we’ll learn how to develop your own PR and marketing campaign.
Session 3 – In this session, we’ll learn what tools are needed to market your book.

Public Relations and Marketing for Writers Part Two
Three Week Course
Session 1 – In this session, we’ll learn how to do a media kit.
Session 2 – In this session, we’ll learn how to become your own publicist.
Session 3 – In this session, we’ll learn how to use marketing strategies to promote your book.


Tuition: $98
Limit: n/a
Class start:  Every Third Wednesday.
Private Mentoring Option: $25


Rose Walker is president and CEO of Writing4Success PR and Marketing, which offers public relations and marketing for writers, an editing service and an education division where she teach writing classes. Rose is an international freelance writer, columnist, motivational speaker, workshop facilitator, publicist and editor. She has written articles on public relations and marketing for Absolute Write, Writing For Dollars, and a five article miniseries for the British magazine, The New Writer, along with publishing over 175 articles for several publications, including The Writing Parent, IslandOak, Busy Freelancer, WriteforCash, Working Writer, eHow, The Cordova Appeal and The Mid-Town Appeal. A motivational speaker for writers specializing in public relations and marketing, has spoken on PR and marketing at the 11th Memphis Black Writers Conference and Southern Film Festival and 10th Annual Life Press Christian Writers Conference. As a speaker and workshop facilitator Rose also has given talks to audiences at East Shelby Library, Germantown Community Library, Christian Brothers University, Courtyard Marriott, The Hilton and Mid-South Writers Association. She has been a guest on radio and television programs including Sister to Sister, On Cable Tonite and Live a t Nine. Rose has written three columns, Financially Write for One Swan Productions, Money Matters for Single Focus Newsletter and Financially Write for Writer Gazette. She was a contributing writer for Successful Families News Magazine and taught a freelance writing class through continuing education at The University of Memphis, a six week course on publishing at Christian Brothers University and several workshops for writers sponsored by Writing4Success. In 2005 she developed and sponsored a writing conference "Breaking into the Writing Business" at Christian Brothers University. Ms. Walker and her company, Writing4Success, have been recognized for Inclusion in The Metropolitan Who's Who Registry for Executives, Professionals and Entrepreneurs. Contact her.
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