How To Create a Buzz with Cal Orey - This class is about how to recognized and accomplished in the topic you are writing about so your book/article will get the attention it deserves.
Public Relations and Marketing for Writers with Rose Walker - This is course is designed for writers who have published books with a publishing house or who have self-published their own books. The online course will enlighten all participants on how to promote their published work by doing public relations and marketing for themselves. Students will be introduced to what it takes to successfully advance their careers to become a best selling author and to understand why public relations and marketing can play a key part of their career as a writer. They will learn the basic elements and techniques of public relations and marketing by creating a media kit, writing their own bio’s, setting up book signings, composing a fact sheet, booking their own speaking engagements and designing marketing campaigns specifically for their published work. Topics covered are: what is public relations and marketing and why writers need it, designing a public relations and marketing campaign, the tools you need to market your work, how to become your own publicist and marketing strategies. This is a five-week course.